Digital campaign shows the transformative power
well-trained coaches have on kids’ lives
CONTACT: Jessica Scadron, 415-713-9150, firstname.lastname@example.org
OAKLAND, Calif. – January 14, 2019 – Coaching Corps Hall of Fame – the first community-centered campaign that gives people a way to honor and build support for special coaches who have impacted their lives – launches today. The campaign celebrates inspirational coaches who deserve recognition for helping kids be their best. The Coaching Corps Hall of Fame is a project of Coaching Corps, an organization building a movement so every child has access to great coaches like the ones honored in the Coaching Corps Hall of Fame.
“There are many halls of fame that recognize professional coaches and athletes, but no real way to honor the unsung heroes who change kids’ lives every day,” said Janet Carter, president and CEO of Coaching Corps. “We’re giving people the means to celebrate their coaches’ impact while raising awareness about how youth in low-income communities do not have access to sports mentors the way their middle- and upper-income peers do.”
To increase a coach’s chance of being inducted, nominators need to build support among their communities for their coaches by sharing their coach’s page on Facebook, then encourage their network to like, share and comment on the page. The Coaching Corps Hall of Fame will rank coaches by a combination of likes, shares and comments. The top four coaches with the highest scores will be inducted into the inaugural Hall of Fame in April.
The Coaching Corps Hall of Fame will also invite nominators to raise funds for Coaching Corps. Each donation will go directly to supporting Coaching Corps volunteer coaches across the country to mentor young people through sports.
How it works:
- January 14 – January 21: During the first week of the campaign, the Hall of Fame will invite people to share their coachisms – their coach’s favorite catchphrases, triumphs and fashion sense – on social media using the hashtag #coachisms.
- January 14 – March 31: People can nominate a special coach who inspired them to be their best. Once a person nominates a coach, they will be prompted to build support for their coach by driving people to their coach’s unique nomination page and to Facebook.
- Coaching Corps Hall of Fame Selection: The top four coaches with the most activity on their nomination pages will be inducted into the Coaching Corps Hall of Fame in April 2019.
The Coaching Corps Hall of Fame was created to give people a way to honor sports mentors who played a significant role in their lives. Coaching Corps believes every child needs a caring mentor to realize their full potential. Unlike their middle- and upper-income peers, kids in low-income communities want to play sports, but often do not have access to a key ingredient – a qualified, trained coach – to fill that vital mentor role. Having a strong role model can have an outsized impact on kids facing the daily stresses of poverty. Coaching Corps designed the highest quality program to train, support and engage sports mentors across the country so children in low-income neighborhoods have access to sports mentors.
To learn more, visit the Coaching Corps Hall of Fame.
About Coaching Corps
Since 2012, Coaching Corps has been fueling a movement of skilled coaches to give kids in underserved communities the sports mentors they want and deserve. By partnering with over 500 afterschool programs across the country, Coaching Corps has provided more than 150,000 underprivileged kids with the opportunity to play sports under the guidance of a caring, well-trained coach. Informed by the latest research on youth character development, Coaching Corps trains coaches to foster persistence, optimism, self-regulation and empathy in kids, providing coaches with the ongoing support they need to ensure girls and boys in under-resourced communities learn skills that last lifetimes. Based in Oakland, California, Coaching Corps is a 501(c)(3) organization. More information about Coaching Corps can be found at www.coachingcorps.org.