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Coaching Corps has been selected as partner for the 2021 Million Coaches Challenge

Coaching Corps is proud to announce that we have been selected by the Susan Crown Exchange as a partner for the 2021 Million Coaches Challenge. The purpose of the initiative is to train one million coaches by 2025 so that they may be equipped with the youth development techniques to build the social and emotional skills that help kids thrive.

Coaching Corps’ mission of recruiting, training and supporting coaches is in lockstep with the goals of the Challenge which is to build a future where young people learn how to work together, celebrate success, manage failure, and experience empathy. As part of a cohort of 10 leaders in youth sports that have received this grant, together we’ll reach one million coaches across the country and create a better playing environment for our youth.

About the Million Coaches Challenge:

The evidence is clear: well-trained coaches are far more likely to promote positive outcomes, while poorly-trained coaches can actually have a negative impact. So why aren’t more coaches trained?

While most youth sports coaches recognize the key role they play in promoting youth development, they often don’t feel supported in doing so. Coaches report that existing trainings are either too costly, too time consuming, too hard to implement, or fail to incorporate youth development practices. The majority of coach training that exists is designed to win games—not necessarily to help kids thrive.

Less than one third of the country’s six million coaches have been trained in youth development practices. This is a missed opportunity. So Susan Crown Exchange (SCE) called on the boldest, most innovative actors to close this gap.

SCE and its partners envision a world in which all young athletes, regardless of their family’s income, their gender, their race, or their ability status, have access to coaches who are well-versed in youth development and skill-building techniques that help kids succeed on and off the field. The first step: train one million coaches by 2025.

Through the Million Coaches Challenge, Susan Crown Exchange is funding 10 leading youth sports organizations to achieve this goal. Together, we can build a future where our kids know how to work together, celebrate success, manage failure, and are equipped with the skills they need to thrive.

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